Senior Copywriter + Storyteller

Chris Riley

My story starts in Detroit.
A city where we don’t need hype. We are hype.
Where creativity runs through the streets like soul through a Motown record.
A place that doesn’t imitate culture. It helps create it.

Featured Project

Ford | Experiential Marketing

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PORTFOLIO FAVORITES

FORD MOTOR COMPANY

PROJECT 1

EXPERIENTIAL MARKETING

The Detroit community long dreamt of seeing the historic Michigan Central Station (MCS) brought back to life after closing its doors in 1988 and falling into ruin. That’s why we created a winter festival around the building — to showcase its past, present, and future.

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PEPSI

PROJECT 2

INTEGRATED BRAND FILM

Detroit doesn’t need a rebrand. That's why, for 313 Day, we worked with Pepsi to push back on the “New Detroit” narrative with a bold reminder: this city’s greatness isn’t new — it’s always been like that.

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MILKPEP X PANINI

PROJECT 3

OMNICHANNEL SHOPPER MARKETING CAMPAIGN

Milk didn’t need a new formula...it needed a new conversation. Make the Trade reframed dairy as a high-performance beverage and brought it into the future through NFTs, QR-enabled in-store experiences, and digital collectibles that made milk feel relevant again.

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