top of page

Senior Copywriter + Storyteller

Chris Riley

My story starts in Detroit.
A city where we don’t need hype. We are hype.
Where creativity runs through the streets like soul through a Motown record.
A place that doesn’t imitate culture. It creates it.

PORTFOLIO FAVORITES

01

FORD MOTOR COMPANY

nali_mcs_winter_lighting-3.jpg

 PROJECT 1

MICHIGAN CENTRAL STATION WINTER FESTIVAL

The Detroit community long dreamt of seeing the historic Michigan Central Station (MCS) brought back to life after closing its doors in 1988 and falling into ruin. That’s why we created a winter festival around the building — to showcase its past, present, and future. 

02

PEPSI

Screenshot 2023-01-03 003509.png

PROJECT 2

FULL OF DETROIT SOUL

Detroit doesn’t need a rebrand. That's why, for 313 Day, we worked with Pepsi to push back on the “New Detroit” narrative with a bold reminder: this city’s greatness isn’t new — it’s always been like that.

03

FREEDOM HOUSE DETROIT

Freedom_House_1.jpg

PROJECT 3

FUNDRAISING CAMPAIGN

At Freedom House Detroit, every room holds a story. A mother fleeing persecution. A student forced to leave everything behind. A father dreaming of safety for his children. That's why we started a fundraising campaign to help them continue their vital work.

bottom of page